Congrats on getting engaged. Now.....let's get down to the business of saving you a ton of money on your beautiful gown!
All of our gowns are just $799 and under.
EVERY SINGLE GOWN.
We get our gowns from a lot of different sources....most often they are sample gowns, but some were from brides who decided on a different dress. Some have been down the aisle once before and are now available to you! Our inventory is always changing, but we've got a great eye for buying gowns....it's what we love to do!
Got a gown you want to resell? Check out the FAQs page for more details!
We carry lots of silhouettes and oh so many bridal styles.
Classic, romantic, modern, ball gown, beachy, or boho gowns? Yep.
Satin, Lace, Organza, Chiffon fabrics? Yep
Pure white, ivory, champagne, or blush colors? Yep
Whatever it is, you won't find a larger assortment of gowns at these prices.
We know that beauty comes in all sizes too....that's why we carry a wide assortment of sizes 0 to 28 that you can buy off the rack.
What about Plus Sizes? We got you girl! We strive to keep 1/3 of our inventory in sizes 16 to 28. And yes, still just $799and under.
And you can browse our current inventory anytime, day or night, in the comfort of your own home. In fact if you love it, you can even purchase it directly from our website!
Appointments are now REQUIRED, as we often get quite busy and can't accommodate walk ins.
So, book your appointment now!
See that button right below.... CLICK IT!
In case you didn't get the hint, we do require appointments for bridal gowns. It's the very best way to make sure you get the VIP treatment that you deserve! But good news... it's super easy to book appointments on our website. And at these low prices for our gowns, girl you know we we book up FAST!
But you don't have to go it alone...feel free to bring your tribe! We are currently permitting 3 guests to accompany you and share your bridal experience for a standard appointment and up to 8 guests for a V.I.B appointment!
Our appointments are a leisurely 90 minutes long to ensure that you have enough time to find "THE DRESS".. And while you're here, you'll have a luxurious dressing room all to yourself! Our V.I.B. appointments are extended to a full 2 hours.
We do collect a deposit at the time of your booking to reserve a dressing suite for the bride's exclusive use. A $25 deposit is deducted from the sale of a gown.
Not sure if it's worth it?
Take a look at our inventory and see for yourself!
Have you priced bridal accessories at those specialty stores? Girl, you're in for sticker shock! Not at Formality! Just like our gowns, we keep the profits low and rely on smart brides like you to know that a veil shouldn't cost almost as much as a gown, and that you dont have to decide between bridal jewelry and a car payment.
At these prices, all of our sales on gowns are final, and all deposits are nonrefundable.
We believe that little girls shouldn't have to buy an expensive dress that they're going to grow out of...that's why we offer a one week rental of flower girl dresses for just $17.
This is the experience that every woman wants and dreams of having when shopping for a wedding dress. Penny is a true gem!! Extremely knowledgeable and friendly.
Penny is an absolute doll. She made my wedding dress shopping experience everything that I had hoped it would be. She truly does understand the body and knows what will work with your shape. I have never felt more beautiful or confident than when I put on a dress that she recommended. She listened to what I wanted and made my dreams come true. I will always recommend Formality Resale to anyone getting married.
Penny was AMAZING from the second we walked in the door to the second we left! She was very easy to talk to like we’ve known each other for years.
Penny is amazing!!! … So glad I went here!!! I love my dress ❤️ thank you Penny! So helpful and kind. Made me feel beautiful!
Such an amazing experience and a wide variety of unique dresses! Penny is amazing and made the experience memorable! I said YES! Thank you again ❤️
Penny is amazing. The entire experience is magical. From the moment you walk in the doors you feel at home and elegant all of the same time. The atmosphere, being surrounded by beautiful dresses and pennies demeanor make it the most wonderful experience I have ever had in any bridal shop.
I am in love with my dress and had such a great experience. I truly feel like I found MY dress. I’m so excited to go down the aisle wearing a dress I love.
Located in Geneva; near tons of local wineries, Geneva on the Lake, and lots of sightseeing options!
Open today | 11:00 am – 07:00 pm |
APPOINTMENTS ARE REQUIRED, no walk ins permitted. But it's super easy to make an appointment....just click the "BOOK NOW" button.
We promise you won't be disappointed!
Located in Geneva; near tons of local wineries, Geneva on the Lake, and lots of sightseeing options!
Open today | 11:00 am – 07:00 pm |
APPOINTMENTS ARE REQUIRED, no walk ins permitted. But it's super easy to make an appointment....just click the "BOOK NOW" button.
We promise you won't be disappointed!